The Digital Arts Group

The Digital Arts Group: Innovative Graphics and Web Design

Corporate Identification



The Digital Arts Group helps you monitor, leverage and reinforce your corporate identity with your target audiences. From Brochures and Flyers to CD ROM Product Catalogs you will discover that DAG is your full-service resource for developing design solutions that effectively deliver your message. Our capabilities allows us to be a one-stop shop for on-location promotion and identification solutions. You dream the message. We'll develop the artwork to make it happen.

Creating an effective corporate identity system involves more than just an eye-catching logo. Certain questions must be asked and the answers must be reflected in the final product:

  • What are the company's values and approach to the world: Conservative? Progressive? High-Tech?
  • What is the company's history? How has it changed and evolved over the years?
  • What does the company do well -- its products services -- and what does it not do well?
  • What is the meaning of the company's name? Does it reflect the company's real identity?
  • How is the company perceived by the world? How accurate are these perceptions?
  • How would the company like to be perceived by the world?
  • Is the existing identity distinctive from other companys in the same field?
  • What makes up the most important "audience" for the company's public image -- customers, potential customers, investors, employees, etc.?

Take a look at your company's graphic identity while asking yourself these questions. Better yet, give us a call and let us help you ask and answer these and other questions... and create a corporate identity program that will last a lifetime.

Our clean and innovative style will have your company's look and feel shouting for attention.